9five Eyewear 2009 Lookbook from Mike Metcalf on Vimeo.
Now This is how you produce a commercial!! I'm a huge culture geek, and even more so a life-long student of creative marketing and bold branding efforts. There is definitely a formula and art-form that desires an explicit craftsmanship much like creating a great sculpture. There is a way about it, and when it is nailed - you just get it. Now i've never heard of this brand of sunglasses, but the way they've packaged and presented the lifestyle and storyline, they've now burglarized a way into the brand real estate of my mind. sweeeeet.
